Online Fashion Store Indo-Western Fashion Line Project


One of our online store clients required an order of wholesale Indian ethnic cotton kurta varieties and indo western fashion collection. In addition, there was a client specific requirement for a fashion shoot for the products produced and at a priority immediate delivery.


The production process deployed at Maaya International, in order to deliver the required product line to the client is as follows:-

  • An informative session is planned with abroad client through in-person and skype meetings to understand in-depth requirement of the client.
  • Moreover, the conceiving of the entire vision of the client so as to deliver the precise results required by the client.
  • The Research and Development Department and the In House experts of Maaya are given to create and visualize the sorts of garments in international wear that was to be designed.
  • Maaya’s in-house fashion designers are deployed to innovate certain extra poise designs exclusively for the client.
  • The precise fabric kind as demanded by the client was sourced from different available producers
  • Sampling of the same is done, so that approval can be taken from the client
  • The management team is allotted the task of finalizing the adequate duration of time and number of man hours required to deliver the product on time to the customer
  • Uniform and priority time and manpower with proper technical support is devoted for proper deliverance of the produce.
  • On the other hand, our in-house expert designers are allotted the task of creating some upscale posh fashion pieces to be sent for approval to the client.
  • Time management and the specialized craftsmen are segregated to be utilized for the delivery of the order.
  • The R&D department is also allotted the task of interviewing and finalizing the fashion photo shoot procedures simultaneously. So that on time deliverance can be processed with the client.


Maaya International adopted the following methods and processes to deliver the final outcome to the client:-

  • Firstly, after the segregation and finalization of the particular fabric required by the client. The specific quality fabric samples along with the stylized pieces are sent to them for primary approval.
  • After receiving the approval from the client, the bitloom is also tested by Maaya’s in-house fabric experts on the quality.
  • It is only after very strict quality check process, that the fabric will go for the first stage of sample dyeing.
  • Sample catalogues with few extra designs from the directory of Maaya’s In-house experts are sent to the client, for the final selection.
  • Sample varieties of printing processes employed; pigment printing, rapid printing and discharge printing to let the client select and shortlist as per their requirement.
  • The sample fabric or the lab dip is created with the proper color shade with the usage of organic dyes and vegetable dyes only as demanded by the client, which is then send back to the client pre- production to get the final approval.
  • After the fabric approval the finished fit sample of the international wear fit samples are manufactured and sent for a strike off from the client.
  • At the same time, the lab dip also goes for an in-house testing to check for the durability and the color fastness, grip and shrinkage through multiple quality check levels.
  • After receiving the nod from client and Maaya’s in-house testing department, the mass manufacturing process is commenced.
  • The approved international wear is then manufactured; it is processed with the last and final quality check before dispatching it to the client.
  • The International Chain Store Fashion Line Export Project is then packed ready to be shipped to the client as per the designated deadline discussed with the client.
  • After completion of the dress line, the photo shoot is conducted with a professional super model and a fashion photographer at an outdoor location.
  • The fashion catalogue and the photo shoot compilation is then shipped to the client as required.


The final outcome after the successful completion of the project was immense gratification and appreciation from the client. This is a continued client with Maaya International and we are happy fulfill their fashion requirements as and when required.


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